A full brand repositioning — from an undefined beauty label to a focused, quality-driven essentials line for women who take their ritual seriously.

The Body at Rest Float Spa

water fountain in the middle of the pool
water fountain in the middle of the pool

Role Art Director

Focus Brand Identity, Logo Design, Art Direction, Visual System

Client The Body at Rest Float Spa

03

Visual Identity & Logo System

Scope of Work

01

Brand DNA & Audience Definition

02

Brand Identity & Strategy

04

Product Line Architecture

05

Art Direction & Campaign

06

Lookbook & Digital Presence

01

CHALLENGE

Balance between energy and stillness—between technology and humanity.

B.A.R. stands for Body at Rest and needed a visual identity; its meaning is rooted in the owner’s remarkable journey. She began by working at a bar to put herself through college. She later passed the bar exam and became a corporate defense attorney. Yet her journey didn’t end there. Drawn toward healing and wellness, she returned to school to become a Rolfer—ultimately inspiring her to open a float spa called The BAR (The Body at Rest) Float Spa in Venice, Florida.

02

APPROACH

Build from the inside out — sanctuary first, system second.

When the client approached me, she knew she wanted to build a meaningful brand but wasn’t sure where to begin. Once I heard her story- where she started, how she evolved, and what she hoped to create—the direction became clear.

This brand would represent more than relaxation- restoration, mindfulness, and transformation: a place where ambition gives way to stillness, and where both the body and mind are finally invited to rest during the experience.