A full-service expansion—from a seasonal luxury print publication to an integrated hospitality marketing platform combining digital campaigns, website development, and professional food photography-demonstrates our growth and commitment to supporting clients across multiple channels.

Passport Media Works

Role Creative Director / Business Consultant

Focus Creative Direction, Brand Governance and Production Leadership

Client Passport Media Works

Tenure: 2014–2018

03

Publication Advertising

Scope of Work

01

Brand Strategy & Governance

02

Creative Direction

04

Environmental & Digital Signage

05

Workflow & Production Leadership

06

Cross-Functional Collaboration

01

CHALLENGE

Scaling a Unified Brand

The goal was to enhance the company’s existing publication while developing services to support clients across various platforms.

I played a key role in transforming the company’s capabilities by introducing professional food photography, website design, digital marketing campaigns, and e-commerce integrations. This initiative created a more cohesive experience, connecting printed materials, restaurant websites, social media content, and in-person dining.

02

APPROACH

Creative Direction & Execution

I directed creative development for a portfolio of more than 100 clients, including seven restaurant brands, showcasing our extensive experience and dependable service across diverse projects.

Working directly with the CEO, restaurant owners, and general managers, I translated business goals into seasonal promotions, customer journeys, and branded marketing systems that increased visibility, engagement, and sales, showcasing the company's ability to support client growth.

Food & Hospitality Photography

Original food, interior, and lifestyle photography created for restaurant websites, social campaigns, email marketing, digital advertising, and editorial features.

I redesigned and managed restaurant websites to create a stronger, more consistent customer experience across desktop and mobile platforms.

Improvements included clearer navigation, updated imagery, online menus, promotional content, and integrated e-commerce gift-card purchasing.

Website Consultant & E-commerce Solutions

I developed flexible content systems that allowed each restaurant to maintain a recognizable brand while promoting seasonal menus, events, special offers and new locations. Deliverables included social templates, photography libraries, digital advertisements and campaign graphics.

Social Content & Campaign Systems

Creative Partnership That Built New Revenue

Passport Media Works needed to expand beyond its seasonal print publication but did not know how to turn that opportunity into a scalable service.

I partnered with leadership and restaurant owners to package photography, digital content, email marketing, social media, and website support into a $1,200 monthly add-on, creating recurring revenue for the company while giving clients agency-level creative support at a significantly lower cost.

03

OUTCOME

60k

CLIENTS SERVED

SUBSCRIBERS REACHED

100+