KC Prime

~~A full brand repositioning — from undefined beauty label to a focused, quality-driven essentials line for women who take their ritual seriously.~~

KC Prime Steakhouse

Role Creative Director / Event Marketing Strategist

Focus Experiential Marketing, Revenue Strategy, Brand Activation

Client KC Prime Steakhouse

03

Campaign Creative Direction

Scope of Work

01

Event Strategy & Concept

02

Experiential Marketing

04

Guest Experience

05

Photo Booth Brand Activation

06

Event Execution

01

CHALLENGE

Creating Demand Beyond Valentine’s Day

With Valentine’s Day falling on a Saturday, KC Prime expected strong traditional dining traffic—but an opportunity remained to generate additional Sunday revenue within its banquet space.

I approached the restaurant with an experiential event concept designed to turn the traditionally quieter space into a destination of its own: a ticketed Galentine’s Day brunch experience built around celebration, entertainment and social engagement.

02

APPROACH

From Brunch to Branded Experience

With just five weeks to plan, promote and execute, I developed an event strategy that gave guests more than a reason to make a reservation.

The experience combined complimentary champagne, personalized desserts, music, games, prizes and an interactive photo booth brand activation—creating multiple touchpoints for guests to engage with both the event and the KC Prime brand.

Rather than simply promoting Sunday brunch, we positioned the event as an experience worth gathering for.

03

SOLUTION

One Partner. One Cohesive Experience.

By partnering with one creative and event-marketing resource, KC Prime avoided coordinating multiple vendors for event strategy, promotional design, advertising, branded experiences, photography, and on-site execution.

This integrated approach helped reduce production costs, streamline planning, and maintain a consistent guest experience from promotion through event day.