KC Prime

~~A full brand repositioning — from undefined beauty label to a focused, quality-driven essentials line for women who take their ritual seriously.~~

KC Prime Steakhouse

Role Art Director

Focus Event Strategy, ROI, Community Events, Photobooth

Client KC Prime Steahouse

03

Visual Identity & Logo System

Scope of Work

01

Brand DNA & Audience Definition

02

Re-brand Repositioning

04

Web Development

05

Creative Direction

06

Digital Campaign

03

Bingo and prizes

Event Offer

01

Brunch buffet

02

Complimentary bubbles

04

Music and atmosphere

05

Branded photo booth

06

Shareable keepsakes

01

CHALLENGE

Brand Development & Expansion

Al Biernat’s, a Dallas fine-dining institution since 1998, sought to evolve its brand to remain competitive in a rapidly changing market. Despite its established reputation and loyal clientele, the restaurant aimed to reach a broader audience, attract more traffic—particularly among younger demographics—and position itself for sustained long-term growth.

02

APPROACH

Research & Execution

To achieve this, Al Biernat’s partnered with Passport Media Works to develop and activate a refreshed, modern brand identity that would stand out in a crowded upscale dining landscape while honoring its legacy of exceptional service and cuisine.

I developed a rebrand strategy that included consulting, visioning, messaging, visual identity, buyer personas, and support for the buyer’s journey. Other foundational work included a brand repositioning, new website, photography, analytics, marketing and sales tools, and advertising tactics that aided lead generation efforts.