Beat Bombshell Brand

Fashion-forward label integrating product design, surface pattern systems, brand identity, and digital campaign execution.

Beat Bombshell

Role Brand Creator

Focus Re-brand, ROI, Website Consultant, Strategy

Client Owner

03

Production line

Scope of Work

01

Branding

02

Design Patterns

04

Web Development

05

Packaging

06

Digital Campaign

Brand Development & Expansion

Al Biernat’s, a Dallas fine-dining institution since 1998, sought to evolve its brand to remain competitive in a rapidly changing market. Despite its established reputation and loyal clientele, the restaurant aimed to reach a broader audience, attract more traffic—particularly among younger demographics—and position itself for sustained long-term growth.

Brand Development & Expansion

Al Biernat’s, a Dallas fine-dining institution since 1998, sought to evolve its brand to remain competitive in a rapidly changing market. Despite its established reputation and loyal clientele, the restaurant aimed to reach a broader audience, attract more traffic—particularly among younger demographics—and position itself for sustained long-term growth.

02

APPROACH

Research & Execution

To achieve this, Al Biernat’s partnered with Passport Media Works to develop and activate a refreshed, modern brand identity that would stand out in a crowded upscale dining landscape while honoring its legacy of exceptional service and cuisine.

I developed a rebrand strategy that included consulting, visioning, messaging, visual identity, buyer personas, and support for the buyer’s journey. Other foundational work included a brand repositioning, new website, photography, analytics, marketing and sales tools, and advertising tactics that aided lead generation efforts.